Creation of the event logo and marketing collateral.
Opportunity
BBBS of Central Ohio is a chapter of nonprofit organization with a clear mission statement: “create and support one-to-one mentoring relationships that ignite the power and promise of youth”
They recently rebranded and with that, came events logos that also needed rebranding. One event they host is called A Taste of Class for Kids, a gala which raises money for their organization.
Start-up:
I began drafting mockups of event logos based on what I knew: catered food, kids and brand colors. You can see various logos that were proposed, but they ultimately stuck to the basics and chose this 4-diamond logo. They liked the idea of being able to swap put the contents of each diamond.
Build:
Using the chosen logo, I moved on to some other marketing pieces that were needed. This was a flyer, sponsorship document and program for the event.