Opportunity
Small Biz Cares was a new nonprofit organization with a clear mission statement, but an otherwise blank canvas for creating their brand.
To create a professional image in the community and begin to build membership, partnerships, and traction, they required a set of marketing elements with a consistent, contemporary, and recognizable look and feel. They knew a logo, branding scheme, and website were essential in creating brand awareness.
Start-up:
Development of the brand artifacts: logo, colors, fonts, design elements, and messaging. This included multiple versions, as well as subsequent drafts until a satisfactory final deliverable was reached.
Build:
Creation of the website, marketing collateral, social media platforms, and other digital assets.
Ongoing management:
Active monthly management of social media platforms, email marketing, design, website, and other digital marketing activities.